We are pleased to be selected as the Producer for the 2025 Jersey City Art and Studio Tour. This 36th year, we will work with a team to execute an all wards artist-centered art festival with art studios.
Jersey City Selects The Creative Side as New Producer of the Renowned Art & Studio Tour (JCAST)
“I am honored to lead JCAST into its next chapter,” … “This isn’t just about organizing an event—it’s about honoring a legacy, uplifting our local artists, and co-creating a cultural experience that belongs to everyone in Jersey City.”
The Creative Side is an innovative art consultancy, and creative design business enterprise founded by Atim Annette Oton.
The Creative Side is focused on 5 key services: art fundraising, art sponsorship, strategic planning and implementation; art curation, research and exhibition; concept development, concept design, product development, strategic thinking and planning for commerce, production and marketing of art and design goods; entrepreneurial business consulting for fashion designers, artists, makers, crafters and designers via incubator environment by exploring capacity and economic growth; and event production, audience development and revenue development and access in retail and sales for artists, crafters, designers and makers.
Projects:
- AMREF ARTBALL
- DESTINATION BED STUY
- 54 ARTISTS FOR 54 AFRICAN JOURNEYS
- MIND-BUILDERS CREATIVE ART CENTER
- HARLEM ARTS STROLL
- BRONX RIVER ART CENTER
- BED STUY ARTS STROLL
- BRONX COUNCIL OF THE ARTS
- AMREF ARTBALL
- Worked on 7 Artball events
- Selected work and curated over 200 African Artists.
- Assisted Amref develop concept for auction and award, selected artists, artwork and coordinated installation of work. Researched and wrote content for catalog and online auction sites Paddle8 and Artsy. Help raise over 2 million in the seven years.
MIND-BUILDERS CREATIVE ART CENTER
- Worked on two small art auctions with the organization and assisted them to raise over $100,000.
BRONX COUNCIL OF THE ARTS
SOME PRESS:
The Creative Side 